{"id":4185,"date":"2023-03-16T08:00:00","date_gmt":"2023-03-16T13:00:00","guid":{"rendered":"https:\/?p=4185"},"modified":"2023-09-01T11:13:46","modified_gmt":"2023-09-01T16:13:46","slug":"what-the-design-thinking-process-is-like","status":"publish","type":"post","link":"https:\/\/cidenet.com.co\/en\/what-the-design-thinking-process-is-like\/","title":{"rendered":"<strong>What does the Design Thinking process look like?<\/strong>"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4185\" class=\"elementor elementor-4185\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13a2303c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13a2303c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ac7b69\" data-id=\"4ac7b69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d50eb76 elementor-widget elementor-widget-text-editor\" data-id=\"7d50eb76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>If you want to know what Design Thinking is, we invite you to read the previous article <a href=\"https:\/\/\/en\/que-es-el-design-thinking\/\">What is Design Thinking?<\/a><\/em><\/strong><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The <\/span><b>Design Thinking<\/b><span style=\"font-weight: 400;\"> process is a simple set of four steps: define, ideate, prototype and learn. These steps are not linear, meaning that along the way it is possible to return to a previous stage or even, when completing the cycle, to redefine aspects of the product or service that had not been initially considered. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76198ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76198ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b807a6\" data-id=\"6b807a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b77d475 elementor-widget elementor-widget-text-editor\" data-id=\"b77d475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>STEP 1: DEFINE<\/b><\/h5><p><span style=\"font-weight: 400;\">The first thing to do as a Design Thinker is to empathize with the client's problems and understand their environment. You never define a problem based only on analytics and data, you have to go out and connect with the clients.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The objective of this phase is to obtain an actionable definition of the client's problem to which you want to provide a solution. In order to define the problem, you must observe what the clients do, what they say and talk to them in depth to find out why. For this there are different tools such as:\u00a0<\/span><\/p><p><b>Empathy map (designed by XPlane): <\/b><span style=\"font-weight: 400;\">it analyzes 4 aspects from the client's point of view: what he thinks and feels, what he sees around him, what he says and does, and what he hears.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afcd4bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afcd4bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c718fd1\" data-id=\"c718fd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bb885e elementor-widget elementor-widget-text-editor\" data-id=\"9bb885e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Covert observation: <\/b><span style=\"font-weight: 400;\">an immersion in the client's reality is made through the use of a product or service in order to know in depth their problems.\u00a0<\/span><\/p><p><b>Cognitive immersion: <\/b><span style=\"font-weight: 400;\">an immersion in the client&#039;s reality is made through the use of a product or service to get to know their problems in depth.\u00a0<\/span><\/p><p><b>What, how and why questions:\u00a0 <\/b><span style=\"font-weight: 400;\">we start with the initial observations (what?). Then you ask how what you are observing is happening (how?) to obtain details and go deeper into the observation. Finally, you get to the why, or rather to the different why that allows you to identify not only the apparent but also the emotional drivers behind each of the facts you observe.<\/span><\/p><h5>\u00a0<\/h5><h5><b>STEP 2: IDEATE<\/b><\/h5><p><span style=\"font-weight: 400;\">This phase has the following main objectives:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a safe environment for the team to promote creativity.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a multidisciplinary team with different points of view and approaches to the defined problem.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate as many ideas as possible without making value judgments. Encourage and promote crazy ideas, without fear. No idea is bad, they are all valuable and important to the process.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reflect on and refine the ideas that, in the team's opinion, will best solve the problem posed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct a feasibility and impact study to select the ideas with the greatest impact and lowest cost.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Land the selected ideas in order to deepen their understanding and try to understand how to put them into practice.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">To achieve these objectives it is important not to lose sight of the fact that the Design Thinker is the facilitator. That is, he\/she may have ideas, but the main contribution in the process is to help create a safe environment and foster creativity.<\/span><\/p><h5>\u00a0<\/h5><h5><b>STEP 3: PROTOTYPE<\/b><\/h5><p><span style=\"font-weight: 400;\">The objective of this phase is to design and implement a tangible prototype that allows us to respond to the problem we defined.<\/span><\/p><p><span style=\"font-weight: 400;\">In this part of the process the designers check if they have correctly interpreted the problem of their users and if there are failures, they will have been with little investment of time, resources and money.<\/span><\/p><p><span style=\"font-weight: 400;\">This prototype is called Minimum Viable Product, since it is not necessary to have something very elaborated and finished. It is an important advance that allows testing and visualization of the most important functionalities. This allows us to mitigate errors at an early stage and to see if it is in the right direction.<\/span><\/p><h5>\u00a0<\/h5><h5><b>STEP 4: LEARN<\/b><\/h5><p><span style=\"font-weight: 400;\">In this phase, we examine whether we were right in defining the users' problem, whether the idea is the one that would best solve their problem or whether other ideas could have been explored. Also, it is deduced if the designed prototype makes these ideas tangible adequately or if it is defective and finally if this whole process confirms the hypothesis.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">method is repeated since there is more understanding of the problem. Therefore, since new problems might have arisen, the need to redefine it remains likely. <\/span><b>Design Thinking<\/b><span style=\"font-weight: 400;\">, since there is more understanding of the problem and it is possible that it has to be redefined or that new problems have arisen.<\/span><\/p><p><span style=\"font-weight: 400;\">In conclusion, <\/span><b>Design Thinking<\/b><span style=\"font-weight: 400;\"> is a powerful tool for creating solutions that are not only effective, but also provide a positive user experience. Its human-centered approach to innovation, empathy, experimentation and iteration make it a valuable tool for solving complex problems in a variety of industries.<\/span><\/p><p><span style=\"font-weight: 400;\">In this way, organizations can foster a culture of innovation and stay ahead in an ever-changing world.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The Design Thinking process is a simple set of four steps: define, ideate, prototype, and learn. These steps are not linear, that is, throughout it, it is possible to return to a previous stage or even, upon completing the cycle, redefine aspects of the product or service that had not been initially considered. <\/p>","protected":false},"author":2,"featured_media":4186,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[22,25],"tags":[],"class_list":["post-4185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-actualidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfC\u00f3mo es el proceso de Design Thinking? - Blog Cidenet<\/title>\n<meta name=\"description\" content=\"El proceso de Design Thinking es un conjunto simple de cuatro pasos: definir, idear, prototipar y aprender. 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